Hi, I'm Jose Gabriel — I build software, rescue the broken kind, and design the brand around it.

I've spent the last thirteen years writing production code for businesses that needed their systems to just work: energy utilities, workforce SaaS, recruitment platforms, BPO intranets, and e-commerce.

Somewhere along the way I started doing the design work too, mostly because the businesses I was building for needed a website and a brand that actually reflected what they'd built, not a template that looked like everyone else's.

These days I work both sides of that line. If you need software that holds up, or a brand and site that finally looks like the company you're running, I'm the same person either way.

Based in Mt. Maunganui, New Zealand, remote-first, and usually working with founders and small teams who need senior judgment without hiring a full department.